Pawel Kontek

Product Designer & Design Engineer

I currently work at Kittl, designing AI image and video generation across desktop and mobile, helping focus the product around AI-native creation. Along the way, I shipped features to over 10M users and increased AI activation rate 2x.

Previously, I led design at Mendel.ai. I've also shipped Figma plugins used by 180,000+ designers.

You can find me on Behance, Dribbble, X and LinkedIn.

AI input UI
AI Agent
2026 | Senior Product Designer at Kittl.com
I designed Kittl's agentic AI experience, where you describe what you want in plain language and the agent handles the rest. Analyzing our CSAT data, I pinpointed exactly where manual generation broke down for people, then shaped the agent's instructions and skills to dissolve those frictions. It turns a wall of prompt-engineering into a single conversation, making genuinely high-quality creation approachable for anyone who can describe an idea.READ MORE↗


AI Generation on Canvas
2026 | Senior Product Designer at Kittl.com
Through many user interviews, we learned that AI generation sat buried in the interface — invisible to the very new users who needed it most. So I designed a unified, always-present canvas input that puts generation one click away at any moment in the editor. One consistent surface now powers both Smartboards and Image Remix, so people reach for AI naturally instead of hunting for where it lives, driving a 2× AI activation across new users.READ MORE↗


AI Video Generation
2026 | Senior Product Designer at Kittl.com
When we brought video generation to Kittl, I reused the AI input patterns from the canvas so it felt native from day one rather than bolted on. Almost overnight it unlocked entirely new creation use cases — animated mockups, motion ads, and social content — and gave people a compelling reason to move into higher subscription tiers. It turned video from a roadmap ambition into a core part of how creators tell stories on Kittl.WATCH INTRO↗


AI Prompting Support
2026 | Senior Product Designer at Kittl.com
In the interviews I ran, one thing was clear: people froze at the blank prompt, unsure how to describe what they wanted well enough to get a great result. So we shipped two complementary features — a prompt library of curated starting points, and a prompt builder that assembles a strong prompt step by step. Together they replaced the intimidating empty field with a guided path, lifting prompt success most for less-experienced users.READ MORE↗